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Welcome to MRA Insights

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Welcome to MRA Insights, part of our newly revamped website.  We are really excited to launch this blog because it’s an opportunity to share thoughts about what we see in our interactions with major advertisers and top advertising agencies.  Whether it’s what we see in our travels, what we have learned in the past 30 years, or just ah-ha moments that make the pieces of a particular challenge pop into place, we are looking forward to sharing these with you.

We help clients get more effective advertising and the best value for their production budget, but clearly it’s more than just numbers on a page, it’s also about marketing communications, and how commercial ads and digital programs move consumers to action.

We know that none of our clients is overstaffed, to that end we hope this blog provides thought-starters and nuggets of information that helps simplify their jobs and improve their advertising.  Our aim is to share tips, thoughts and trends, as well as information from conferences we attend.  These will range from budgeting, expectations when screening a producer’s reel, to social media monitoring. 

The team of consultants at MRA comes from all walks of advertising and communication, from agencies to major corporations, so expect to see a range of topics on this blog from different experts on our team.

Happy reading.

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