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Introduction to Television Commercial Production


This single-day, instructor-led course introduces marketing managers to the process of producing television commercials, with a special emphasis on understanding cost drivers, talent considerations, and the marketing manager’s roles and responsibilities in the overall process. You will learn six main activities and supporting guidelines to help you make the best creative and financial decisions on your next commercial production.

Production Activities

  • Storyboard review from a production perspective
  • Test production
  • Bidding, including director selection
  • Pre-production
  • The shoot
  • Post-production

Case studies presented by the instructor will give participants a chance to interact in small groups and practice the guidelines learned and best practices.


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