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Advertising That Sells

Author Miner Raymond

Advertising That Sells is one of the finest primers on advertising and commercial production. Authored by industry expert and MRA founder, Miner Raymond, this easy-to-read book was written for marketing managers responsible for advertising development. It covers all the essentials, including Creative Strategies, Elements of Effective Advertising, Evaluating Storyboards, Guiding Your Agency, and an Overview of the Production Process.

"The best basic book on advertising I've ever seen."
– VP of Advertising

"Classic; timeless"
– Marketing Director

Advertising That Sells is $24.95 U.S., plus $6.00 S&H. If ordering more than 5 copies, a volume discount applies. To place an order, please contact Debbie Fette This email address is being protected from spambots. You need JavaScript enabled to view it. at MRA.
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