Resources

"Advertising That Sells" is one of the finest primers on advertising and commercial production.  Authored by industry expert Miner Raymond, this easy-to-read book was written for marketing managers responsible for advertising development.  It covers all the essentials, including Creative Strategies, Elements of Effective Advertising, Evaluating Storyboards, Guiding Your Agency, and an Overview of the Production Process.

"The best basic book on advertising I've ever seen."
                         -- VP of Advertising

"Classic; timeless"
                         -- Marketing Director

"Advertising That Sells" is $24.95 U.S.,  plus $6.00 S&H.  If ordering more than 5 copies, contact Debbie Fette at MRA for a volume discount.

Click here to place an order.