Services

Production Management and Cost Containment

MRA helps marketers take full advantage of their advertising production budgets.  Typically, we can initially reduce production costs 10-20% through a focus on planning, disciplined workflow, bid reviews and negotiations against cost benchmarks in MRA's proprietary database.

We know you're balancing the demands of both CMO and CFO executives at your business unit.  And possibly, you're also challenged by fragmented media channels, the prickly economy and changing business models.

Do you have the production expertise and resources available to drive efficiencies, optimizations and results for each project?

MRA can bring value as early as storyboard selection, and continue sharing our production expertise with the brand team at each phase -- testing, pre-bid meeting, bid review, cost negotiations, pre-pro meeting, editorial and invoice review.

So, how will you know when it's the right time for you to add an outside, independent Production Consultant to your advertising production process?

For over 30 years MRA has held the same values as your brand team, procurement department and advertising agency.  We want advertising to deliver a clear message that builds brand equity and improves business results, to reflect the desired level of production quality, and to be delivered at a fair and competitive price.

 How do we deliver results to your brand, product or service? 

We work collaboratively with each vital partner involved in the advertising solution: 

Brand - MRA is the advocate for a disciplined process that focuses on communication objectives during the production process

Procurement - MRA finds efficiencies in workflow and leverages MRAdvantage, our proprietary database of industry benchmarks, to ensure greatest use and maximum value for the advertising production budget

Agency - MRA partners with your agency team to solve production challenges and find the best production resources possible to deliver the creative objectives within the brand's budget

MRA simplifies complicated situations with our uncompromising commitment to support your brands with the information they need for effective decision-making.

Contact David McKillen to explore if this is the right time for you to consider MRA as your advertising production advocate.  David can be reached at dmckillen@mraservices.com, or by phone on 513.561.5610.

Details on Production Consulting Workflow